Last updated: March 2026
At GharTrend, we value the trust you place in us when you shop with us. This Privacy Policy explains what information we collect, how we use it, and the rights you have over your data. By using our website ghartrend.com or placing an order with us, you agree to the practices described in this policy.
1. Who We Are
GharTrend is an online retail store offering home essentials, kitchen gadgets, and lifestyle products, operated from India. For any privacy-related queries, you can reach us at:
Email: support@ghartrend.com Address: 259/394 , gali no 3 shiv puri west sagarpur new delhi, 110046 Delhi DL, India
2. Information We Collect
2.1 Information You Give Us
When you create an account, place an order, or contact us, we collect:
- Full name, email address, and phone number
- Billing and delivery address
- Payment details (we do not store card numbers — payments are processed securely through our payment partners)
- Order history and preferences
- Any messages or queries you send us
2.2 Information Collected Automatically
When you browse our website, we automatically collect:
- IP address and approximate location
- Browser type, device type, and operating system
- Pages visited, products viewed, and time spent on the site
- Referring website or search term that brought you here
- Cookie identifiers (see Section 6)
2.3 Information from Third Parties
We may receive information about you from:
- Payment gateways (Razorpay, PayU, etc.) for transaction verification
- Logistics partners for shipment status updates
- Social media platforms if you interact with our ads or log in via social accounts
3. How We Use Your Information
We use your data for the following purposes:
To fulfil your orders — process payments, arrange shipping, send order confirmations and delivery updates.
To provide customer support — respond to your queries, handle returns, exchanges, and complaints.
To personalise your experience — recommend products based on your browsing and purchase history, remember your cart and preferences.
To send marketing communications — send offers, new arrivals, and promotional emails or SMS, only if you have opted in. You can opt out at any time.
To improve our store — analyse traffic patterns, fix technical issues, and understand which products and pages perform best.
To prevent fraud — detect suspicious activity, protect against chargebacks, and verify identity when required.
To comply with legal obligations — maintain transaction records for GST, accounting, and regulatory requirements under Indian law.
4. How We Share Your Information
We do not sell your personal data to any third party. We share your information only with:
Logistics & courier partners — your name, address, and phone number are shared with our shipping partners (Shiprocket, Delhivery, Blue Dart, etc.) solely to deliver your order.
Payment processors — payment gateways receive transaction details to process your payment securely.
Technology providers — our store runs on Shopify. Shopify stores and processes data on our behalf in accordance with their own privacy policy. We also use tools like Google Analytics and Meta Pixel for marketing analytics.
Legal authorities — we may disclose your information if required by law, court order, or government authority under applicable Indian law.
All third parties we work with are contractually bound to handle your data responsibly and only for the purposes we specify.
5. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Specifically:
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Order and transaction records are kept for 7 years for accounting and GST compliance.
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Account data is retained until you request deletion of your account.
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Marketing preferences are updated immediately upon opt-out.
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Browsing and analytics data is retained for up to 26 months.
6. Cookies
We use cookies — small text files stored on your device — to make our website work properly and improve your experience.
| Cookie Type |
Purpose |
| Essential |
Keep your cart active, remember your login session |
| Analytics |
Understand how visitors use our site (Google Analytics) |
| Marketing |
Show you relevant ads on social media and Google |
| Preferences |
Remember your language, currency, and settings |
You can control or disable cookies through your browser settings. Please note that disabling essential cookies may affect your ability to shop on our site. Our cookie consent banner lets you manage your preferences at any time.
7. Your Rights
Under the Digital Personal Data Protection Act 2023 (DPDP Act) and applicable Indian law, you have the right to:
Access — request a copy of the personal data we hold about you.
Correction — ask us to correct any inaccurate or incomplete information.
Erasure — request deletion of your personal data, subject to our legal retention obligations.
Withdraw consent — opt out of marketing communications at any time by clicking "Unsubscribe" in any email or messaging us directly.
Grievance redressal — raise a complaint with our Grievance Officer (see Section 10).
To exercise any of these rights, email us at support@ghartrend.com with the subject line "Privacy Request." We will respond within 30 days.
8. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our store is hosted on Shopify, which is PCI-DSS compliant. All data transmitted between your browser and our website is encrypted using SSL (HTTPS).
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
9. Children's Privacy
GharTrend is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a child, we will delete it promptly. Parents or guardians who believe their child has provided us with personal data may contact us at support@ghartrend.com.
10. Grievance Officer
In accordance with the Information Technology Act 2000 and the DPDP Act 2023, we have appointed a Grievance Officer to address any privacy concerns:
Name: [Grievance Officer Name] Email: support@ghartrend.com Address: 259/394 , gali no 3 shiv puri west sagarpur new delhi, 110046 Delhi DL, India Response time: Within 7 days of receiving the complaint
11. Third-Party Links
Our website may contain links to external websites (brand pages, social media, payment portals). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before sharing any information.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending an email notification. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
GharTrend Email: support@ghartrend.com Website: ghartrend.com
